» What is IJO
Firefall Jewelers is a member of the Independent Jewelers Organization (IJO). IJO was started in 1972 with 52 members and has since grown to over 850 members worldwide. It is an organization consisting of all independent and local jewelers, committed to serve their communities. IJO also prides itself as an organization focused on continuing education for its members in both Gemology and industry trends. Members of IJO are offered a host of exclusive services, such as buying directly from diamond cutters from their offices in Antwerp, Belgium, the diamond capital of the world. Two trade shows are held annually, where manufacturers exhibit their latest designs.

Firefall Jewelers is also a Master IJO Jeweler. Master IJO Jewelers are an elite group of retailers, hand-selected for membership. IJO only accepts jewelers with the highest ethical standards and superior professional integrity. Members receive benefits such as, group purchasing power that allows Master IJO Jewelers to pass significant savings on to their customers while maintaining high quality products. Master IJO Jewelers adhere to an ethical code of conduct offering honesty, trust, integrity and "Brilliance You DeserveŽ" no other jeweler can provide